
We Put Qualified Roof Replacements On Your Calendar
We generate the leads, qualify the homeowners, and secure the appointments.
Your team focuses 100% on quoting and closing

We generate the leads, qualify the homeowners, and secure the appointments.
Your team focuses 100% on quoting and closing

✅ Specialized Targeting: We run ads to find homeowners in your targeted area with aging or storm-damaged roofs.
✅ Qualification: We call the lead to verify homeownership, roof age, and need for replacement.
✅ Booked Appointments: We book the verified appointment on your schedule. Your estimators show up and close.

We have created a system that solves the three biggest headaches when it comes to finding customers for your roofing business:
Most owners struggle with inconsistent lead flow, where they are either drowning in work or scrambling to find the next job. Our system provides a predictable, steady stream of appointments.
You are likely sick of spending your evenings playing "phone tag" with people who aren't serious, don't own the home, or just want a cheap repair. By qualifying these homeowners before your estimator ever drives out there, you are giving them their time back.
The biggest barrier for our clients is the fear of throwing money at marketing that doesn't work. By just covering your ad spend and only paying a commission once the job is installed and paid for, we have removed all the financial risk.

Keep the leads coming in every single day, regardless of how many jobs are on the books.
Success isn't about working harder only when you're broke—it’s about implementing effective sales strategies and ensuring your lead generation pipeline is full, even when you're in 'high cotton'.

You take care of the ad spend. We handle the lead generation, outbound calling, and appointment setting.
You pay a flat 5% commission on the gross only after the roof is installed and the job is paid.






I grew up on a tobacco farm in Southside Virginia, where the value of hard work wasn't just a lesson—it was a daily reality.
That foundation is exactly why I named this company Lloyd Merricks, honoring the two hardest-working men I’ve ever known: my father, Charlie Lloyd Sr., and my grandfather, Frank Merricks.
Throughout my career, I found myself stuck in a exhausting cycle: I’d prospect relentlessly to land new business, only to become so buried in the actual work that I had no time left to keep the pipeline moving. Once the project ended, I was right back at square one.
I realized that if I was this frustrated by that "feast or famine" trap, there had to be countless other business owners feeling the exact same way.
Lloyd Merricks was born from that frustration, built to handle the heavy lifting of lead generation and sales so you can focus on your craft without the pipeline ever running dry.
To eliminate the "feast or famine" cycle for business owners through relentless lead generation and expert sales closing.
Rooted in a legacy of grit and hard work, we handle the heavy lifting of the sales process so our clients can focus on their craft without the frustration of an empty pipeline.
You’re an expert at what you do, but you probably didn’t start your business just to spend your evenings playing phone tag with tire-kickers. Our done-for-you sales solutions take that entire headache off your plate.
Instead of simply handing you a list of names and wishing you luck, we provide comprehensive lead generation, vet the jobs, and book the appointments right to your calendar.
It’s a completely hands-off system designed to implement effective sales strategies that keep your crews busy and your calendar full. This way, you can stop worrying about where the next job is coming from and get back to the work that actually makes you money.
We love our customers and are dedicated to providing done-for-sales solutions, so feel free to reach out for assistance with lead generation or sales strategies.
Let's Fix Your Sales Problem
Subscribe to get direct, actionable strategies for ending the "feast or famine" cycle and building a pipeline that never runs dry. No fluff—just the systems and mindset you need to keep your business moving forward while you focus on the work that actually matters.
Let's Fix Your Sales Problem
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